Press Reviews
Esquire
July 2002 - Volume 12 Number 7
"The experience of being professionally pamperede should be calming and restorative. However, what is meant to be a selfish and gluttonous encounter can often be itimidating, especially to men unsed to beauty-palour protocol. That's why we like Identity Uk in London's Shoreditch, a down-to-earth hair and beauty salon built on a policy of expertise without pretension. Get an organic hairwash with mop products and a quality cut, take a massage, even have your nails done, but go after 5pm and have a fag and a glass of wine in the process. Like being preened in the pub. It can only be a Good Thing."
Article writen by Toby Wiseman, Arts Editor, Esquire magazine.
